How To Turn Your Book Into a Bestseller
Presented by Bo Bennett, PhD
As founder of eBookIt.com, I have a privileged perspective of what works when it comes to book marketing and promotion, having worked with thousands of authors over the years. In this course, I share this information with you.
Learn What It Takes To Make Your Book a Bestseller—At Any Budget
Learn what steps you need to take before you start promoting
Learn the basics of a good author website
Learn what a good PR kit comprises
Master social media for book promotion
Learn many marketing techniques that don't require money
Learn how to use the power of reviews
And much moreThis course comprises dozens of the best book marketing and promotion strategies combined with the personal assistance of a trained instructor to help you execute these strategies.
My first book, Year To Success
, was based on the concept that success is not about a few secrets, but hundreds and even thousands of small changes you can make in the area of self-improvement that will greatly increase your chances of success. The same concept holds true for marketing and promoting your book. This course comprises dozens of the best strategies combined with the personal assistance of a trained instructor to help you execute these strategies. Each lesson in this course focuses on one strategy.
Some ideas take time and some cost money. Depending on how much time and money you have to invest in your book, you can choose the strategies that work best for you. This course has something for everyone.
This course is based on my ebook, 101 Book Marketing Ideas
, which in turn is based on my own experience as an author, as well as advice and feedback from many other authors. My book Logically Fallacious
has been in the top 5 books sold at eBookIt.com consistently, usually making #1. This course goes beyond the free ebook 101 Book Marketing Ideas
where, in each lesson, I provide a detailed audio and/or video explanation/demonstration of the idea.
You might notice that I am not shy about mentioning my own books and business where appropriate. Consider that a bonus tip :) Be proud of your work.
I look forward to having you as a student!
AudienceThis course was designed for students 13 and up.
Personalized FeedbackUnlike most online courses unaffiliated with a university, each lesson in this course includes assignments that are manually evaluated by the instructor with detailed feedback provided (instructor evaluated course option only).
Learning ResourcesFor this course, text, audio, and video resources are used. All of the resources are compatible with virtually all modern web-browsers and mobile devices.
Instructor AvailabilityThe instructor is available for students to discuss course-specific content via e-mail, online chat, Skype, and telephone for the first six months of the course (instructor-evaluated option only).
PrerequisitesThere are no prerequisites for this course.
Required ResourcesThere are no required resources for this course.
Optional ResourcesThere are no optional resources for this course.
Course OrganizationThis course begins with an introduction lesson, then the other lessons presented are in no particular order. You are free to skip around to the lessons that interest you most at the time and complete the lessons in any order.
GradingThis course is graded on a pass/redo scale. When lessons are reviewed, the student will either get a "pass" or a "redo". Students can redo assignments as many times as they like. All of the lessons are evaluated by both manual review of lesson-specific assignments and automatic grading of quizzes.
Student EvaluationThis course contains instructor-reviewed assignments, self-evaluated assignments, and multiple choice quizzes. There are no due dates or time limits on any of the assignments or quizzes.
Student ExpectationsAs a self-paced course, there are no time expectations. However, student support is limited to 6 months from the start of the course date. Students are expected to communicate with instructors and other students in a professional and respectful manner.
This Syllabus May Be UpdatedThe contents of this syllabus may change from time to time. All students will be notified by e-mail of any significant changes.
Lessons in this Course
Click on any lesson below to see the lesson details. If you are a student and logged in, or if the lesson is a sample lesson, you will be able to go to the lesson.
About Your Instructor
Bo Bennett, PhD. Robert "Bo" Bennett started "Adgrafix", a graphic design firm, right after graduating Bryant University in 1994, with a bachelor's degree in marketing. In 1995, he sold the graphic design business but kept the name "Adgrafix" that he used for his new web hosting company. As a self-taught programmer, Bo created one of the first (perhaps the first) web-based affiliate systems and web-based web hosting interfaces. He built Adgrafix to a 5 million dollar a year business, then sold it to Allegiance Telecom in 2001.
A day after he sold Adgrafix, Bo started Archieboy Holdings, LLC as a holding company for many different web properties, some of which have become their own entities, and sold to new owners, and others which he is still running today. One of the past sales include Boston Datacenters -- the distressed datacenter in Charlestown, MA purchased by Bo from former HarvardNet founder. He took the company from losing tens of thousands of dollars per month to profitability in less than a year. In two years time, he sold the property to Hosted Solutions. Today, the property is owned by Windstream and it remains one of the premier datacenters in New England.
Bo is currently the founder and CEO of eBookIt.com, a company that formats and distributes eBooks, print on demand, and digital audio books, as well as president of Archieboy Holdings. He holds a PhD in social psychology, with a master's degree in general psychology and bachelor's degree in marketing.
Self-Evaluated Course Option:
- 32 lessons
- 10 videos
- 189 narrated slides
- 31 discussion questions
- 36 self-evaluated assignments
- 155 multiple-choice quiz questions
- upon successful completion of this course, students will receive an authenticated certificate of completion
A total of approximately 31 hours of student learning.
Limited Time Offer: $19.99
Instructor-Evaluated Course Option:
Everything in the self-evaluated course option, PLUS...
- 32 instructor-evaluated assignments
- direct access to the instructor for one-on-one, personalized learning
- upon successful completion of this course, students will also receive a more personalized letter of achievement that can be added to any resume or CV.
A total of approximately 68 hours 50 minutes of student learning.
Limited Time Offer: $149.00
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Refund Policy: All course purchases can be refunded within 30 days of purchase for a full refund.
Group Discounts: We offer enrollment discounts for 10 or more students. Contact us for details.
A great course! Really gave me confidence in my ability to bring my book, "Find Your Purpose, Using Science," to a broad audience. I especially appreciated the 6 different pitches, coming up with them gave me a lot of new ideas for how both to promote my book, and co-brand it with the nonprofit I co-founded, Intentional Insights, dedicated to empowering people to reach their goals, including their life goals such as finding meaning and purpose. Thank you, Bo!