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Promote Away!

Be a Guest on Talk Radio Shows or Podcasts

Estimated Lesson Time: 1 hour (self-evaluated option) / 1 hour 30 minutes (instructor-evaluated option)

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Lesson Introduction

There are many talk radio shows and podcasts looking for good content. Call or e-mail the producer of the show, tell them your story, and let them know you are available for an interview. Be on the lookout for radio stations that charge you for being on. These are generally NOT the ones you want to be on.

Lesson Resources

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Lesson Presentation (00:16:16)

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Lesson Podcast

Lesson Key Points

Podcasts are like radio on demand that is Internet-based.
Identify the podcast you want to be on, locate the podcast website, then look for the contact form or e-mail address of the producer/host.
Create a pitch that you will send by e-mail with the purpose of selling you, as the author. Focus on their wants: an interesting guest, high ratings, and an expanded audience.
In the e-mail, include about 5–6 possible talking points, your radio experience (and links if possible), what makes you an expert on the topic, and your contact information.
Use Skype (free software) for interviews rather than phones when possible.
Get yourself a good headset / microphone. Best choice: XLR microphone with earphones. Good choice: USB headset (combined mic and headphones). Okay choice: 1/4 or 1/8" head seat
Be sure to send a thank you message to the producer after the interview.
Post your interview on your social networks and/or your website.

Lesson Assignments

Assignment #1Bookmark or get on the e-mail list for http://www.radioguestlist.com. This is a great service that sends daily e-mails of shows looking for experts. You can also check their blog daily if you don't want e-mail with advertising in it. It is a free service, so the ads they send along with their information is fair.
Assignment #2:

This assignment is for students with the instructor-evaluated course option.

Write a generic "pitch" that you can use to send to producers with the goal of being a guest on their show. Here are some things to think about when writing your pitch.

Why are you a good fit?

Why are you interesting?

Do you have experience with interviews?

How will you help promote their show or podcast?


Enter your pitch below for feedback.

This is an optional assignment. If you wish to skip this assignment or do the assignment but not share the results, simply enter "skip" in the textbox below, and the assignment will be marked as completed by the instructor.
Assignment #3Take a minute to answer at least one of the following questions in the discussion section below:

What was the most important thing you learned in this lesson?

What question do you have about this lesson?

How would you sum up this lesson in one sentence?


Then, respond to/comment on at least one student's post. Comment on a post that has no comments yet, if possible.

Lesson Quiz

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    From the Course:
    Business
    How To Turn Your Book Into a Bestseller
    Bo Bennett, PhD
    Social Scientist, Business Consultant
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    Business : Strategy
    Offered by BooksToCourses.com
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    Lesson Progress
     
     
     
     
     
     

    This lesson is not yet complete. Still left to do: Lesson Presentation, Assignments, Quiz

    Lessons

    Lessons greyed out are for enrolled students only.

    Section 1: Introduction
    #1: Course Introduction
    Section 2: First Things First
    #5: Make Your Book Available in Multiple Formats
    #6: Get a Professional Author Photo Taken
    #9: Create an Amazon Author Page
    Section 3: Using Social Media
    #12: Use LinkedIn
    #13: Use Twitter
    Section 4: Quick Strategies With Big Impact
    #14: Create an E-mail Signature Promoting Your Book
    #15: Use Google Alerts
    #16: Join the Goodreads.com Author Program
    Section 5: Harness the Power of Reviews
    #17: Ask Friends and Colleagues to Review Your Book
    #19: Collect Reviews on Amazon and Goodreads
    #20: Give Out Evaluation Copies to Influential Bloggers
    #21: Contact Trade Journals, Newspapers, Magazines, and Other Media Outlets
    Section 6: Promote Away!
    #23: Adding to the Conversation
    #25: Contribute to a Charitable Cause
    #26: Create Your Own Podcast
    #27: Use Google Adwords
    #28: Give Free Lectures
    #29: Go On a Book Signing Tour
    #30: Donate Your Book
    #31: Participate in or Create Joint Ventures
    Section 7: Conclusion
    #32: Other Ideas for Turning Your Book Into a Bestseller
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    Lesson Quiz

    Be sure to click the "Submit Quiz Answers" at the end of the quiz to save and submit your quiz answers. Select the best answer.

    1) A podcast is like
    a) a radio show that uses microwaves
    b) a 3D television show
    c) a radio show on the Internet
    d) a space capsule
    2) Producers of podcasts and radio shows are frequently looking for good content.
    a) true
    b) false
    3) What should be included in your "pitch"?
    a) your contact information
    b) why you will be interesting
    c) why you are appropriate for their show
    d) all of the above
    4) Asking to be on someone's podcast is rude and should be avoided.
    a) true
    b) false
    5) What don't you want when doing a live interview?
    a) an opportunity to promote your book
    b) a compliment
    c) a lot of background noise
    d) confidence
    submitting answers...

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