You should always be ready to give a very detailed, persuasive, and succinct (15-30 second) pitch for your book to anyone willing to listen. Other pitches are described from the book, To Sell Is Human by Daniel Pink.
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The elevator pitch. A 30 second verbal description of your book that is designed to get the other person interested in your book.
Be prepared with several different pitches for your book. In the 21st century, the elevator pitch is still good, but not good enough.
The one-word pitch. What is one word that best sums up your book?
The question pitch. What question can best generate interest in your book?
The rhyming pitch. Can you think of a short, snappy pitch that rhymes?
The subject-line pitch. A pitch that could fit in an e-mail subject line that would motivate someone to open the email. For best results: think utility, curiosity, and specificity.
The Pixar pitch. Once upon a time____________. Every day____________. One day____________. Because of that, ____________. Because of that,_____________. Until finally___________.
The Twitter pitch. Your pitch in 140 characters or less.
Start with your book description, and dwindle it down through all these different pitches until you get to the one word pitch.
This assignment is for students with the instructor-evaluated course option.
Create one of each pitch for your book and submit them below. They will be reviewed and evaluated for effectiveness. Suggestions will be offered.
What is your favorite pitch and why? Pitch your book using that pitch in the discussion section. Respond to one person's pitch and offer your feedback.
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