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First Things First

Create a Video Trailer

Estimated Lesson Time: 1 hour (self-evaluated option) / 1 hour (instructor-evaluated option)

This is a sample lesson or if you are a student you are not logged in. You can view the course material, but to access all the course content, interact with other students, save your progress, and earn the certificate of completion, you must register and login.

Lesson Introduction

This can be linked to your Amazon author page, uploaded to YouTube, linked to your ecommerce store, and used in many places to help sell and promote your book.

Enrolled Student Lesson Resources

This section contains information and/or resources exclusively for enrolled students.

Lesson Presentation (00:08:07)

To Do: View all the slides in the presentation or view to the end. Be sure to click the "Next" button to advance through the slides.

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Click To Begin Presentation (00:08:07)

This is an interactive presentation that may contain both images and audio. Click through to next slide when you have come to end of each slide. Click to clear viewed slides status.

Activate presentation autoplay. This will play the next slide without requiring you to click the "Next Slide" button. To stop the presentation once it has played, click the "Contents" button.

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Lesson Videos

To Do: Watch all of the videos not marked optional. Click to clear watched video status.

You have watched all of the required videos! Click to clear watched video status.

Uncomfortable Ideas Book Trailer ()

This is a short, one-minute video that gets the job done.

Logically Fallacious: The Ultimate Collection of Over 300 Logical Fallacies (Academic Edition) Book Trailer ()

This is a much longer, five-minute video. I generally don't suggest making trailers this long, but this is a cross between a trailer and an informercial.

Lesson Podcast

Lesson Key Points

Book promotion videos are excellent marketing tools.
You can do-it-yourself, or pay a video production company to produce the video for you.
Videos should be under 5 minutes.
Videos should be entertaining or at least build curiosity.
Make sure the video includes your book branding and clear information on where to get the book.
On one extreme, you can create a live action video with human actors, or on the other extreme, you can simply show your book cover with some royalty-free music playing, and cycle through testimonials.

Lesson Assignments

Assignment #1:

This assignment is for students with the instructor-evaluated course option.

If you have a video, provide a link to it and we can review it. If you are thinking about creating a video, let us know what questions you may have.
Assignment #2Take a minute to answer at least one of the following questions in the discussion section below:

What was the most important thing you learned in this lesson?

What question do you have about this lesson?

How would you sum up this lesson in one sentence?


Then, respond to/comment on at least one student's post. Comment on a post that has no comments yet, if possible.

Lesson Quiz

This is a sample lesson or if you are a student you are not logged in. You can view the quiz, but you will not be able to submit your answers.

This lesson's quiz comprises 5 multiple choice questions. Choose the best answer. Achieving passing score of 80% will register this lesson as complete if you have also passed the manually-reviewed assignments. You can take the quiz as many times as you wish.

Take the Quiz for this Lesson


    From the Course:
    Business
    How To Turn Your Book Into a Bestseller
    Bo Bennett, PhD
    Social Scientist, Business Consultant
    no ratings yet
    Business : Strategy
    Offered by BooksToCourses.com
    $49.99 $19.99
    $299.00 $149.00
    Lesson Progress
     
     
     
     
     
     
     
     

    This lesson is not yet complete. Still left to do: Lesson Presentation, Lesson Videos, Assignments, Quiz

    Lessons

    Lessons greyed out are for enrolled students only.

    Section 1: Introduction
    #1: Course Introduction
    Section 2: First Things First
    #5: Make Your Book Available in Multiple Formats
    #6: Get a Professional Author Photo Taken
    #9: Create an Amazon Author Page
    Section 3: Using Social Media
    #12: Use LinkedIn
    #13: Use Twitter
    Section 4: Quick Strategies With Big Impact
    #14: Create an E-mail Signature Promoting Your Book
    #15: Use Google Alerts
    #16: Join the Goodreads.com Author Program
    Section 5: Harness the Power of Reviews
    #17: Ask Friends and Colleagues to Review Your Book
    #19: Collect Reviews on Amazon and Goodreads
    #20: Give Out Evaluation Copies to Influential Bloggers
    #21: Contact Trade Journals, Newspapers, Magazines, and Other Media Outlets
    Section 6: Promote Away!
    #23: Adding to the Conversation
    #25: Contribute to a Charitable Cause
    #26: Create Your Own Podcast
    #27: Use Google Adwords
    #28: Give Free Lectures
    #29: Go On a Book Signing Tour
    #30: Donate Your Book
    #31: Participate in or Create Joint Ventures
    Section 7: Conclusion
    #32: Other Ideas for Turning Your Book Into a Bestseller
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    Lesson Quiz

    Be sure to click the "Submit Quiz Answers" at the end of the quiz to save and submit your quiz answers. Select the best answer.

    1) You need to hire good actors in order to produce a marketing video for your book.
    a) true
    b) false
    2) Videos should be no longer than
    a) 1 minute
    b) 5 minutes
    c) 20 minutes
    d) one day
    3) Creating a _______________ will help with the video.
    a) storyboard
    b) web-version
    c) production company
    d) mess
    4) Videos require human narration
    a) true
    b) false
    5) Make sure the video includes
    a) your book branding
    b) clear information on where to get the book
    c) the title of the book
    d) all of the above
    submitting answers...

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