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First Things First

Create a PR Kit

Estimated Lesson Time: 2 hours (self-evaluated option) / 2 hours (instructor-evaluated option)

This is a sample lesson or if you are a student you are not logged in. You can view the course material, but to access all the course content, interact with other students, save your progress, and earn the certificate of completion, you must register and login.

Lesson Introduction

A public relations (PR) kit contains everything a media source needs to write a good story on you and/or your book. This should be a well-crafted PDF available for download on your website, or handy on your computer to send via e-mail.

Lesson Resources

See a sample the sample PR that the expensive PR firm did for me 10 years ago. Note: this is embarrassingly out of date, and I should not be using it, but otherwise it is a good example.

{datafile source=MSotyKboIK.pdf filename=y2s_press.pdf}Year To Success Press Kit{/datafile}

Enrolled Student Lesson Resources

This section contains information and/or resources exclusively for enrolled students.

Lesson Presentation (00:10:22)

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Lesson Podcast

Lesson Key Points

A PR kit is not just for the media, but anyone interested in you or your book.
The kind of PR kit described in this lesson is an electronic version that is most common today—no expensive printing costs or fancy graphic design required.
A PR kit should definitely include: author biography, contact information, book purchasing information (title, ISBN, publication date, available formats, word/page count).
A PR kit should optionally include: endorsements for the book, a statement of relevance, author photo, book photo, press release, sample Q and A with author, talking points or interview topics, book excerpts, editorial reviews, testimonials, links to audio or videos related to the book, links to other media appearances, other books published, and book demographic/audience.
Convert the PR kit into a PDF if possible for maximum compatibility.
Be sure to make the PR kit available on your book website.

Lesson Assignments

Assignment #1:

This assignment is for students with the instructor-evaluated course option.

Put together your press kit. Once done, upload your press kit below and we will review it and offer feedback.

This is an optional assignment. If you wish to skip this assignment, simply enter "skip" in the textbox below, and the assignment will be marked as completed by the instructor.
Assignment #2Take a minute to answer at least one of the following questions in the discussion section below:

What was the most important thing you learned in this lesson?

What question do you have about this lesson?

How would you sum up this lesson in one sentence?


Then, respond to/comment on at least one student's post. Comment on a post that has no comments yet, if possible.

Lesson Quiz

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This lesson's quiz comprises 5 multiple choice questions. Choose the best answer. Achieving passing score of 80% will register this lesson as complete if you have also passed the manually-reviewed assignments. You can take the quiz as many times as you wish.

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    From the Course:
    Business
    How To Turn Your Book Into a Bestseller
    Bo Bennett, PhD

    (1 ratings)
    Business : Strategy
    Offered by BooksToCourses.com
    FREE
    $299.00 $149.00
    Lesson Progress
     
     
     
     
     
     

    This lesson is not yet complete. Still left to do: Lesson Presentation, Assignments, Quiz

    Lessons

    Lessons greyed out are for enrolled students only.

    Section 1: Introduction
    Section 2: First Things First
    Section 3: Using Social Media
    #12: Use LinkedIn
    #13: Use Twitter
    Section 4: Quick Strategies With Big Impact
    #14: Create an E-mail Signature Promoting Your Book
    #15: Use Google Alerts
    #16: Join the Goodreads.com Author Program
    Section 5: Harness the Power of Reviews
    #17: Ask Friends and Colleagues to Review Your Book
    #19: Collect Reviews on Amazon and Goodreads
    #20: Give Out Evaluation Copies to Influential Bloggers
    #21: Contact Trade Journals, Newspapers, Magazines, and Other Media Outlets
    Section 6: Promote Away!
    #23: Adding to the Conversation
    #25: Contribute to a Charitable Cause
    #26: Create Your Own Podcast
    #27: Use Google Adwords
    #28: Give Free Lectures
    #29: Go On a Book Signing Tour
    #30: Donate Your Book
    #31: Participate in or Create Joint Ventures
    Section 7: Conclusion
    #32: Other Ideas for Turning Your Book Into a Bestseller
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    Lesson Quiz

    Be sure to click the "Submit Quiz Answers" at the end of the quiz to save and submit your quiz answers. Select the best answer.

    1) A press kit should be sent only to members of the press.
    a) true
    b) false
    2) Which does not belong in a press kit?
    a) contact info
    b) author photo
    c) book excerpts
    d) a photo of your cat with a paper birthday hat on
    3) If you have an endorsement from a "big name,"
    a) place it prominently on your press kit
    b) save it for the interview—don't give it away in the press kit
    c) you must get a legal release form signed to use it
    d) tattoo it to any visible part of your body
    4) In your published book list, include
    a) book title
    b) ISBN
    c) available formats
    d) all of the above
    5) The best format for your PR kit is
    a) .doc
    b) .pdf
    c) .txt
    d) .exe
    submitting answers...

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