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The Pain and Pleasure Principle

Estimated Lesson Time: 1 hour

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Lesson Introduction

“Why do we do the things we do?” Although human behavior is extremely complex, one of the reasons we do know is to avoid pain and/or to gain pleasure. This age-old concept recently popularized by success author Anthony Robbins, is just as true today as it was thousands of years ago. Understanding this principle is like unlocking the secrets to human behavior and will allow you to take more control over your own life and help others to regain control over theirs.

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Lesson Key Points

Although human behavior is extremely complex, one of the reasons we do know is to avoid pain and/or to gain pleasure.
To change a behavior, we just need to associate more pain with the behavior and more pleasure with changing the behavior.
Understanding this principle makes it clear that not only is changing a behavior possible, but with enough reasons on your side, change of the behavior is inevitable.

Lesson Assignments

Assignment #1Put this principle to use right away! Which of your behaviors do you want to change? Start small to see the power of this principle then move on to bigger things. Follow the steps above for accomplishing this.
Assignment #2Use this principle and the steps above to convince yourself without question, that you MUST be successful. Associate pain with not being successful and extreme pleasure with being successful.
Assignment #3Take a minute to answer at least one of the following questions in the discussion section below:

What was the most important thing you learned in this lesson?

What question do you have about this lesson?

How would you sum up this lesson in one sentence?


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Lesson Quiz

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Lesson Progress Course Progress Here you will see a visual and numeric representation of your course progress. Lessons

Lessons greyed out are for enrolled students only.

Section 1: Introduction
Section 2: Week 1
#4: Inspiration from Henry Ford
#5: General Life Purpose
Section 3: Week 2
#7: Using Humor Effectively
#8: Perseverance, Persistence and Determination
#9: Inspiration from Benjamin Franklin
#10: Specific Purpose
#11: The Power of Choice
Section 4: Week 3
#12: Making Excuses
#14: Inspiration from Bill Gates
#15: Avoid Exaggeration
#16: Remembering Numbers
Section 5: Week 4
#17: The Words You Use Make All the Difference
#18: You ARE a Salesperson
#19: Inspiration from Donald Trump
#20: Time Mastery: Part 1
#21: Time Mastery: Part 2
Section 6: Week 5
#22: Separating Performance from Performer
#23: The Subconscious Mind
#24: Inspiration from Oprah Winfrey
#26: What Do You Want?
Section 7: Week 6
#27: Think HUGE
#28: Responding vs. Reacting
#29: Inspiration from George Burns
#31: Fitness Basics
Section 8: Week 7
#32: Livin’ the High Life
#33: Failure is the Seed to Success
#34: Inspiration from J.K. Rowling
#35: Write it Down!
#36: Analogies, Similes, and Anecdotes
Section 9: Week 8
#37: Customer Service
#39: Inspiration from Jack LaLanne
#40: Trying New Things
Section 10: Week 9
#42: Create a Win-Win Situation
#43: Project a Positive Personality
#44: Inspiration from Arnold Schwarzenegger
#46: Abraham Maslow’s Hierarchy of Needs
Section 11: Week 10
#47: Building Another’s Esteem
#48: Success is a Lifestyle
#49: Inspiration from Helen Keller
#50: Create a Stressless Lifestyle
#51: Your Dream Collage
Section 12: Week 11
#52: Today is a New Day
#53: Baby Steps
#54: Inspiration from Thomas Edison
#55: Luck
#56: Why Aren’t You Rich?
Section 13: Week 12
#57: Going the Extra Mile
#58: Thank God It’s Any Day
#59: Inspiration from Abraham Lincoln
#60: The Law of Diminishing Returns
#61: Getting Better Every Day
Section 14: Week 13
#62: Read or Listen to Motivational/Educational Material
#63: Brighten Up, Sunshine!
#64: Inspiration from Sam Walton
#65: Carrot or the Stick?
#66: Introduction to Goals
Section 15: Week 14
#67: How To Set Goals
#68: Achieving Your Goals
#69: Inspiration from Eleanor Roosevelt
#70: Advertising, Marketing, and Sales
#71: Is It Right To Make So Much Money?
Section 16: Week 15
#72: The Power of Belief
#73: The Money Machine
#74: Inspiration from John F. Kennedy
#75: Taking Risks
#76: Everyone has 24 Hours in a Day
Section 17: Week 16
#77: The “Good Ol’ Days”
#78: Financial Freedom
#79: Inspiration from Albert Einstein
#80: Business Systems
#81: An Extra Hour a Day
Section 18: Week 17
#82: Having It All
#83: Accepting Criticism
#84: Inspiration from Sir Winston Churchill
#85: Dealing with Peer Pressure
#86: Ideas for Wealth
Section 19: Week 18
#87: Using Questions Effectively
#88: Avoid Criticizing and Complaining
#89: Inspiration from Jerry Seinfeld
#90: Get a Job?
#91: Learning to Fish
Section 20: Week 19
#92: Dependability
#93: The Subject of Money
#94: Inspiration from Warren Buffet
#95: A Better Way To Save
#96: How To Get a Raise
Section 21: Week 20
#97: Integrity
#98: Knowledge Is Only Potential Power
#99: Inspiration from George Foreman
#100: Power of Networking
#101: Welcome Frustration
Section 22: Week 21
#102: Express Sincere Interest in Others
#103: Always Look for Opportunity
#104: Inspiration from Ray Kroc
#105: The Use and Misuse of Pronouns in the Workplace
#106: Success is Health
Section 23: Week 22
#107: Let it Go
#108: Never Be Wrong Again
#109: Inspiration from Walt Disney
#110: Let’s Make $1,000,000.00
#111: Intuition
Section 24: Week 23
#112: How To Lose a JOB in 10 Days
#113: The “All Things In Moderation” Myth
#114: Inspiration from Mary Kay Ash
#115: What ELSE Can I Do?
#116: Good Things About a Bad Economy
Section 25: Week 24
#117: Learn How to Say NO
#118: Smile
#119: Inspiration from Andrew Carnegie
#120: Taking Advice
#121: Avoiding Arguments
Section 26: Week 25
#122: Winning Others To Your Way of Thinking
#123: Should You Commit?
#124: Inspiration from John D. Rockefeller
#125: It’s Not Always About Trying Harder
#126: Ease of Doing Business
Section 27: Week 26
#127: Be Flexible
#128: Using Practical Knowledge To Get the Job
#129: Inspiration from J.P. Morgan
#130: Happiness: Part 1
#131: Happiness: Part 2
Section 28: Week 27
#132: When To Live
#133: Avoid Offending Others
#134: Inspiration from Debbi Fields Rose
#135: Using Negative Words
#136: Building Rapport
Section 29: Week 28
#137: Avoid Lying
#138: Creative Negotiation
#139: Inspiration from Steve Jobs
#140: Recognition
#141: Being Popular
Section 30: Week 29
#142: Hostile E-mails
#143: Just Ask
#144: Inspiration from Charles R. Schwab
#145: Fear of Rejection
#146: Do It Yourself?
Section 31: Week 30
#147: Random Acts of Kindness
#148: Be a Trend Spotter
#149: Inspiration from Ralph Lauren
#150: Show Respect for the Opinions of Others
#151: View Life from a Different Perspective
Section 32: Week 31
#152: The Importance of a Good Vocabulary
#153: The Importance of Good Grammar
#154: Inspiration from Dale Carnegie
#155: Dealing with Spam: Part 1
#156: Dealing with Spam: Part 2
Section 33: Week 32
#157: Solving Business Problems
#158: The Word “But”
#159: Inspiration from Sir Richard Branson
#160: Three Rejections = Success
#161: Preventing Worry
Section 34: Week 33
#162: Eliminating Worry
#163: Key Contacts
#164: Inspiration from John H. Johnson
#165: Using the Web
#166: Spend Less Than You Earn
Section 35: Week 34
#167: Self-Sabotage
#168: Are You Buying or Selling?
#169: Inspiration from Fred Smith
#170: Mastermind Alliance
#171: Multiple Streams of Income
Section 36: Week 35
#172: Success is Learning
#173: Inspire Others
#174: Inspiration from Jim Henson
#175: Having Power
#176: Incentive Partnership
Section 37: Week 36
#177: Control the Conversational Climate
#178: Having the Edge
#179: Inspiration from Michael Bloomberg
#180: Reality is Perception
#181: Active Listening
Section 38: Week 37
#182: Sell It To Yourself First
#183: Self-Discipline
#184: Inspiration from Steve Martin
#185: A Quick Guide to Public Speaking
#186: Getting to YES
Section 39: Week 38
#187: Follow Through
#188: Under the Wing of a Millionaire
#189: Inspiration from J. Willard Marriott
#190: Competition is Good
#191: Sell Solutions
Section 40: Week 39
#192: Three Seconds: The First Impression
#193: Rewards and Contributions
#194: Inspiration from George Lucas
#195: Facing Your Weaknesses
#196: The Art of Praise and Compliment
Section 41: Week 40
#197: Finding Balance
#198: Contentment
#199: Inspiration from Marc Andreessen
#200: Making Successful Decisions
#201: Sacrifice
Section 42: Week 41
#202: Experience
#203: Keep an Open Mind
#204: Inspiration from Madam C.J. Walker
#205: Does Money Change People?
#206: Sell Yourself First
Section 43: Week 42
#207: Trust
#208: Teamwork
#209: Inspiration from Jackie Chan
#210: Articulation
#211: Patience
Section 44: Week 43
#212: Being Your Best
#213: Make the Best of a Bad Situation
#214: Inspiration from Michael Dell
#215: Little Courtesies
#216: Priorities and Procrastination
Section 45: Week 44
#217: The Squeaky Wheel
#218: Create a Successful Website
#219: Inspiration from Arthur M. Blank
#220: Dealing with Difficult People
#221: Reading Body Language
Section 46: Week 45
#222: Resolutions
#223: The Martial Arts
#224: Inspiration from Dave Thomas
#225: The Referral
#226: Hope
Section 47: Week 46
#227: Dare To Be Different
#228: Building the Perfect You
#229: Inspiration from Bruce Jenner
#230: Modesty and Self-Promotion
#231: Six Words To Successful Communication
Section 48: Week 47
#232: Believe in Yourself
#233: Help Others Discover Their Own Gifts
#234: Inspiration from Jeffrey P. Bezos
#235: Words of Wisdom: Part I
#236: Words of Wisdom: Part II
Section 49: Week 48
#237: Words of Wisdom: Part III
#238: Importance of Customer Feedback
#239: Inspiration from Dr. Martin Luther King, Jr.
#240: Don’t Be a “One-Upper”
#241: Meeting People
Section 50: Week 49
#242: The Proposal
#243: The Sales Roadblock
#244: Inspiration from Fred Deluca
#245: Initiative
#246: Think One Step Ahead
Section 51: Week 50
#247: Be a Mentor
#248: Vision
#249: Inspiration from Alexander Graham Bell
#250: Reading People
#251: Finding Good People
Section 52: Week 51
#252: Three Questions to Diplomacy
#253: Recognize the Dead End
#254: Inspiration from Christopher Reeve
#255: How to Handle Mistakes
#256: Fulfill a Need
Section 53: Week 52
#257: Make a Lasting Impression
#258: How Marketable Are You?
#259: Inspiration from Bo Bennett
#260: Job Security
#261: Credit the Other Person for the Idea
#262: Position Yourself for Success
#263: Closing Advice

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Lesson Quiz

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1) To change a behavior,
a) we need to associate more pain with the behavior and more pleasure with changing the behavior
b) we need to associate more pleasure with the behavior and more pain with changing the behavior
2) The key is to make the associations strong enough in your mind, so you are convinced, without question, the behavior must change.
a) true
b) false
3) Which is NOT one of the five steps listed in this lesson?
a) Decide to change the behavior.
b) Make a cons and pros list.
c) Get professional help.
d) Get the facts.
4) When making a pros and cons list, you should be completely honest with yourself.
a) true
b) false
5) The pain and pleasure principle is all there is to human behavior.
a) true
b) false
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